S2 E13: Redefining what it means to be an artist with FLOX | Aerosol and stencil artist

S2 E13: Redefining what it means to be an artist with FLOX | Aerosol and stencil artist

Today’s conversation is with iconic New Zealand artist and mum of two boys FLOX.

Having built her brand over many years, FLOX is one of New Zealand’s most recognised contemporary artists, redefining what it is to be a practicing artist in the 21st century. An aerosol and stencil artist with a fine art degree, FLOX first made her mark on the inner cityscape of Auckland in 2003. Her trademark native birds, ferns and flowers are a celebration of New Zealand’s environmental taonga (treasure).

FLOX has always maintained a philosophy of “making art for the people” and making her art accessible which has seen her take her own artistic lane by avoiding the traditional artist/gallery relationship. Utilising her long term experience and skill set, FLOX has also spent the last few years putting energy into teaching workshops and passing on her creative knowledge.  

Her shop and working studio - Haus Of Flox can be found in Grey Lynn, Auckland and she has just opened up a new gallery space next door called Eyes on Fire which aims to be a gallery by artists, for artists

Haus of Flox, 13 Great North Rd, Grey Lynn, Auckland, New Zealand

Insta: @floxnz 

Eyes on Fire Gallery, 15 Great North Rd, Grey Lynn, Auckland, New Zealand

Insta: @eyesonfire.nz

Links from today’s episode:
iPad Pro & Fresco App

Books illustrated by Flox
Tu Meke Tutatara
Tu Meke Tui

Inspired by:
Charles and Janine Williams

Handmaids Tale
House of Dragon

About your host:
Kate Hursthouse is an artist, creative business owner and single mother to one awesome kid. She has run her own creative business since 2014 and has been involved in a whole range of projects over the years - from commercial illustrations and design projects to contemporary art, children’s book illustrations and hand painted murals.

She started this podcast to try and answer the question: how do we continue to be creative and produce creative work, while raising children? Her goal is to create a little corner of the internet where creative mothers share their stories and gain a feeling of community, understanding and inspiration.


If you are wanting to start or grow your creative business I have just the thing for you. I have learned over the years that to succeed as a creative, you must understand business. I wish I had a guide to help me when I got started, and the way I see it the more we can share with each other the better it is for all creatives. So I have created a Free e-book with an overview of some of the things I think are essential to know when starting a creative business. I have included:

5 things you need to get your business started
7 revenue streams to make income as an artist
5 ways to sell and share your work

You can download The Basics of Running a Creative Business’ for free here.

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