Today’s episode is with Awhina Murupaenga, a mum of two and founder and director of Whatu Creative.
Awhina launched Whatu Creative as a grief response to losing a best friend to cancer. She started with the intention of growing art exhibitions in Te Hiku, the Far North but, as for so many, Covid had other plans for them and she had to pivot her business. She created and launched her Tukutuku kits which are a contemporary take on a traditional Māori artform. The kits were an overnight success and they have struggled to keep up with the demand ever since.
Links from today’s episode:
Her mentor, Pareaute Nathan
About your host:
Kate Hursthouse is an artist, creative business owner and single mother to one awesome kid. She has run her own creative business since 2014 and has been involved in a whole range of projects over the years - from commercial illustrations and design projects to contemporary art, children’s book illustrations and hand painted murals.
She started this podcast to try and answer the question: how do we continue to be creative and produce creative work, while raising children? Her goal is to create a little corner of the internet where creative mothers share their stories and gain a feeling of community, understanding and inspiration.
If you are wanting to start or grow your creative business I have just the thing for you. I have learned over the years that to succeed as a creative, you must understand business. I wish I had a guide to help me when I got started, and the way I see it the more we can share with each other the better it is for all creatives. So I have created a Free e-book with an overview of some of the things I think are essential to know when starting a creative business. I have included:
5 things you need to get your business started
7 revenue streams to make income as an artist
5 ways to sell and share your work
You can download ‘The Basics of Running a Creative Business’ for free here.